Cooler Shock has updated and improved our cooler ice packs with a thicker, stronger outer layer. We’ve been delivering this in the screw cap version for several months. The zipper type in both sizes just begin delivery in July. This should be a meaningful improvement in longevity. Although many use our ice packs for years, those that use it daily and find it sliding around their cooler as they transport them, may experience wear that leads to pin holes. We hope to give the packs greater tolerance with the new design. As a reminder, it’s easy to fix any hole with some packing tape or Gorilla brand clear tape.
This summer we introduced the screw cap version of the large pack and that has been a runaway success. We are now selling those at 60% of overall sales.
Also new this summer are the nylon carry packs with zippers. These help with cooling, avoiding freezing your drinks and carrying. Check them out if you have a minute.
Finally, we introduced Cooler Shock soft side coolers! These have been selling well. The key reason we introduced these was to provide a cooler that had a pocket for our ice packs. They are designed to be great for a typical 24 hour outing and have one full inch of foam insulation. For a comparison, the typical AO cooler has less at 3/4 of an inch with a similar liner and the Polar Bear coolers have one inch of insulation foam with a slightly thicker internal liner.
We’ve had many requests for a smaller pack. We are working on final size and should have those out by October. Also on the drawing board is a slide lock for the zipper pack that eliminates ironing. It will also double as a handle. If anyone would like early release samples, please contact Chris at: email@example.com.
Thank you so much for all of your support and positive reviews! We are grateful for our loyal customers.
Cooler Shock was tested by an independent group in a top 10 bake off for cooler ice packs. We are proud to report that we took the number 1 position!
Here is the detail from Ezvid:
2017's best ice packs for coolers.
Compiled with twenty-three hours of research, this video wiki guide, newly published in our food & drink category, is a broad-ranging, impartial assessment of ice pack for coolers options available to consumers in the United States.
You can view the video wiki at this url: https://wiki.ezvid.com/best-ice-packs-for-coolers
Some background on Ezvid Wiki: Founded in 2011, Ezvid Wiki was the world's first video wiki, and is now among the top 3,000 websites in the United States. Our YouTube channel has over 155,000 subscribers, and they have informed over $165 million in purchasing decisions to date.
Thank you Ezvid!
Our cooler ice packs work well for 2 reasons, one is the formulation and the other is the bag it comes in. The Cooler Shock ice pack bag has 5 layers including aluminum (not Mylar) and Nylon. It is designed to allow energy to transfer rapidly. Other cooler ice packs often have a hard plastic shell which makes them more durable. The problem is that you are giving up the primary goal of keeping things cold for the durability. In our view it’s like making tires out of metal to get them to last longer. They will last longer but you will not get what you need out of a tire, the ability to stop and steer.
That said, we want you to be happy with the durability of our product as well. Please check our webpage on care and maintenance http://www.coolershock.com/care--maintenance.html to get the best longevity out of our ice packs. Here are a couple of basic pointers….try not to toss them especially when soft or cause them to crush up into a corner. This will stress the lamination of the 5 layers over time.
We’ve also learned that trimming the corners with scissors to eliminate the pointy corner end helps keep your soft side cooler intact as well as prevents skin scratches and bags poking one another (careful, don’t cut the seal, trim 1/8 of an inch) We’ve had a few customers politely point this out and we are adding this to our instructions. We hope to have a process in the future to trim the corners during production but that will take some time. You may also want to look over our instruction page http://www.coolershock.com/instructions.html for some tips on best performance.
Keep in mind that a cooler ice pack releases energy from both sides. If you put an ice pack against the side of a cooler (yes very common) you are insulating one side from releasing energy and you are also pushing good energy out of the side of the cooler. Placing the ice packs amongst your food and beverages gives the very best result.
Finally, contact us if you have any issues with your packs durability so we can make you happy again. Thank you for the great reviews and for your purchase. Chris Aliberti, Co-Founder
Sorry if this blog is boring but I wanted to take a minute to thank our customers and our team at CoolerShock. We've worked very hard to deliver something we can be proud of and that our customers feel is a real value. Thanks to our customers for taking the time to review us and for the wonderful reviews. Without that effort we would be a different company.
I also want to thank our team. Murry, Dave, Joel, Mike, Danielle, Daniela, Christina, Julianna, Bob - I greatly appreciate all of your efforts that have gotten us through the stress of growth and new product introductions while still keeping our customers happy! You all are the best!
Cooler Shock ice packs absorb heat from both sides. Understanding that, consider allowing both sides to work for you for best performance. If you place the pack directly on the bottom or in direct flush contact with the sides of a cooler, you are using the ice pack to absorb heat through the cooler wall and then from the outside. Said another way, you are cooling the wall of the cooler and the outside. For many on a one day trip this is probably irrelevant. For those that want the most out of the pack, place it so that it is not in direct contact with the floor or sides of the cooler. You can do this by placing beverages under it or use basic bubble wrap to create an airspace.
For those taking multiple packs for multi-day use, stack the packs (still using something to keep the bottom pack off the floor of the cooler (bubble wrap again). As the upper packs give off their energy, remove them and expose the next pack. By doing this you are using the upper packs as insulators for the lower packs thereby not allowing them to all cool at once.
Conversely, when freezing your packs, create air space in between them when placing them in the freezer to get the highest energy absorption in the shortest amount of time. One way is to spread them out on different shelves.
Yes, there is a science to this and you will have a much better experience when armed with knowledge.
Lately we have been getting a lot of questions about traveling by air with ice packs. Here's the skinny...
You can bring Cooler Shock packs through security as long as they are frozen, no issues. (You can get details at TSA.Gov)
If the packs are defrosted they will not let you take them on the plane. Consider checking ahead at your hotel or other destination to be sure you can re-freeze the packs to take them home.
Of course you can transport the dry packs if they have not been hydrated yet. The CS packs should stay frozen all day if you take them to the airport in a cooler.
We've had a lot of questions related to this and the transportation of breast milk. It seems that we've been mentioned somewhere on a website regarding the great success one Mom had using CS for this purpose. If you have specific need please check our chart for usage on our main web page or contact us for specific details.
The half packs are now here. These packs are made even tougher with 7mil bags that now have a layer of nylon in them and the label embedded in the bag. We've packed them as a set of 4 dry packs that you hydrate. Ready to use packs will be on the website shortly and are already on Amazon. Each one of these packs will replace 3 pounds of ice. The packs weigh 2 pounds when hydrated so that's a nice return on investment compared to carrying ice.
The early reviews look good. We are grateful for our loyal customs that waited for the half pack arrival. We will be posting and updated use chart similar to the details offered on the full size packs.
Cooler Shock Quart packs (half packs) will be available on 1/15/2016. Thank you everyone for the suggestions. These high performance ice packs should fit most smaller coolers. We will price the ice packs to be about 60% of the cost of the full size packs. These will be a great option to replace ice on small trips, while traveling with food and for a more versatile fit in your cooler. Oh, and yes, we will have these as both wet packs and dry packs!
We've included a preview picture next to full size lacks for reference.
Cooler Shock is now the fastest selling large ice pack on Amazon. Cooler Shock has over 200 reviews with a 4.8 overall rating. Thank you to our customers for the great reviews and feedback. We've had a lot of requests for smaller ice packs. We should have those ready for market in just s few months. It's taken some time to get the packaging right and we think we've got that down. We will post a date shortly for availability. We've sold over 10,000 Cooler Shocks for those of you who would like to know. Not bad for having introduced the product in May of 2015. Thank you again! If you have any questions please contact us at: firstname.lastname@example.org
Cooler Shock sales of dry packs outpace wet packs 10 to 1. The first obvious reason for this is value. It’s not much effort to create a wet pack and the savings are substantial based on reduce shipping and labor costs. It’s also beneficial to be able to keep dry packs on the shelf until needed. We sell them in packages of 3 because they are intended for your typical cooler and using 2 to 3 yields the best results and happiest customers. It’s so economical that we believe this is the best value for our customers. 50% of our orders are for 6 or more dry packs!
That said, many competitors’ products are offered as ready to use which is very convenient. Our wet packs pricing represent USPS flat rate pricing therefore you will see a dramatic cost reduction when ordering 3 versus one as the shipping cost is the same. We sell these in units of 1, 2 or 3 simply because they cost more.
Let us know if you have any questions and thanks for looking at our blog.